The enterprising couple Shilpi and Rajeev Gupta set up the Institute of Management Studies-Noida in 1998 and the IMS Law College Noida, dedicating their careers to the spread of wholesome education amongst bright scholars. Thereafter, the lady went on to study fashion brand management in the University of Central Lancashire, UK and traveled extensively all over the world. During her sojourns she interacted with reputed fashion designers studying style forecasts and haute trends. While she designed clothes for herself and her family members, she never wanted to be a fashion designer. With her wealth of sartorial knowledge, she set up the Design and Innovation Academy in Noida for youngsters who needed insightful training in fashion. The Academy also tied up with the University of Huddersfield, UK, for exchange programs. But this was only the beginning.

The next few years saw the birth of Surkhab Bespoke, a collection for the fashionista in Dubai, which garnered accolades when showcased at concept lifestyle stores such as La Villa and at the Dubai International Fashion Show. This egged Shilpi further. Her team has been presenting stunning collections, using the best materials from Milan and Paris, crafted by artisans of repute, earning Surkhab Bespoke a steady stream of loyalists.